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Doing a Sports Deal? Get Personal
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******************************** Doing a Sports Deal? Get Personal http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1966 As in any negotiation, money and performance will usually make or break a sports contract deal. But emotions can be a wild card, according to Wharton Sports Business Initiative director Kenneth L. Shropshire. During a recent Wharton presentation, he talked about the non-financial incentives that helped seal contract deals with star athletes Alex Rodriguez, Reggie White and others; his relationships with boxing promoter Don King and 1984 Olympics organizer Peter Ueberroth, and the importance of personal relationships in getting deals done.
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