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Getting a Read on Amazon's New Kindle
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******************************** Getting a Read on Amazon's New Kindle http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1851 On November 19, Amazon.com CEO Jeff Bezos announced the launch of an e-book device called Kindle. It weighs 10.3 ounces, costs $399 and can be used without a computer, offering instead a free, high-speed wireless data network from Sprint. Users can download books in less than 60 seconds, as well as newspapers, magazines and blogs (for a fee). The device uses an eye-friendly screen and lets readers increase the type size as needed. Will it be a hit, even though most other e-book efforts have been unsuccessful? We asked marketing professor Peter Fader, Don Huesman, senior director of information technology, and management professor Dan Raff to give us their reviews.
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