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The Halo Effect: Debunking Some Hot Business Books with One of His Own
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******************************** The Halo Effect: Debunking Some Hot Business Books with One of His Own http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1674 In The Halo Effect ... and the Eight Other Business Delusions That Deceive Managers, Phil Rosenzweig tears into some of the most popular business books of recent years, suggesting that a number of the principles bandied about in the business world are based on misguided thinking and flimsy research. These books "contain not one or two, but several delusions," he writes. "For all their claims of scientific rigor, for all their lengthy descriptions of apparently solid and careful research, they operate mainly at the level of storytelling."
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