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Dot-Com Bubble, Part II? Why It's So Hard to Value Social Networking Sites
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******************************** Dot-Com Bubble, Part II? Why It's So Hard to Value Social Networking Sites http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1570 Less than three years after emerging from nowhere, the hot social networking website MySpace is on pace to be worth a whopping $15 billion in just three more years. Or is it? And is the much smaller Facebook really worth the $900 million or more Yahoo is reported to have offered for it? The problem, say Wharton experts, is a dearth of information -- including data on expected revenue generation and cost structure -- to plug into the standard valuation models.
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