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The Rise of the 'Videonet'
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******************************** The Rise of the 'Videonet' http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1525 A couple of years ago, only a handful of Internet sites existed for publishing videos uploaded by users. Today there are more than 225 such sites, providing the infrastructure to deliver videos created by amateurs and professionals alike. What's next? Are we seeing the dawn of a new medium, a "videonet" that will redefine the media landscape? At the recent Supernova 2006 conference co-hosted by Wharton in San Francisco, a panel of video entrepreneurs and industry experts predicted that virtually every organization marketing to consumers -- from TV stations and sports teams to soft drink and detergent makers -- will rapidly develop a video presence on the Internet. And it may not stop there. If video publishing grows at rate similar to that of websites and blogs in recent years, what does it mean for traditional broadcasters, businesses, and users alike?
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