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Podcast: George Day: Keeping an Eye on Distant Events that Can Make or Break Your Company
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******************************** Podcast: George Day: Keeping an Eye on Distant Events that Can Make or Break Your Company http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1475 In Wharton marketing professor George Day's world, the term "peripheral vision" means the ability of companies to detect, interpret and act on distant signals, whether a rumor heard about a new rival, a newspaper article about a new medical device, or the popularity of a blog started by a dissatisfied customer. Day and co-author Paul Schoemaker have written a book entitled, appropriately enough, Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company, designed to help firms avoid being blindsided by unexpected events. According to the authors, only 20% of companies have succeeded in developing peripheral vision well enough to stay ahead of their competitors. Day talked with Knowledge@Wharton's Mukul Pandya and Robbie Shell about his book.
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