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Will Digital Music in China Overthrow the Traditional Music Publishing Business?
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******************************** Will Digital Music in China Overthrow the Traditional Music Publishing Business? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1469 In early April, Aigo Music announced that it is partnering with Warner Music to jointly explore China's digital music publishing market. In mid-April, Shanda Interactive Entertainment said it plans to introduce its own online music store to provide paid music listening and downloading services. The market for digital music publishing is ripe for development in China because of the popularity of the Internet, personal computers, digital music players and music mobile phones. Industry experts differ in their opinions about partnerships between music websites and big record companies and about the strategies adopted by the nascent digital music businesses, however, and it remains to be seen if digital music publishing will mean the end of the traditional music publishing industry. China Knowledge@Wharton asked several industry leaders for their opinions.
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