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The Business of Healthcare Innovation: How New Products Come to Market
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******************************** The Business of Healthcare Innovation: How New Products Come to Market http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1461 When Lawton Robert Burns, Wharton professor of health care systems, began teaching healthcare management, he found a hole in the academic literature. There was plenty of material on physicians, hospitals, government regulations and insurance. But there was no single source of good information on a key component of the industry -- the producers of healthcare products. Burns aims to fill that gap with his new book, The Business of Healthcare Innovation. The book focuses on four sectors -- pharmaceuticals, biotechnology, medical devices and information technology -- and looks at the internal and external factors at work in determining whether a new pill or new pacemaker ends up in the hands of patients and doctors.
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