Send to a Friend
Prime Time No More: The Television Industry Struggles Against Digital Distribution Upstarts
From:
To:
(subscription not required for recipient)
Enter a personalized message:
[Begin Message]
Message Body:
******************************** Prime Time No More: The Television Industry Struggles Against Digital Distribution Upstarts http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1436 It's open season on the television industry's business model. In recent years, the three pillars of the industry's profits -- advertising, regional programming and syndication deals -- have come under fire from a band of technology companies, including Sling Media, TiVo, Orb Networks and Apple Computer, that are rewriting the content distribution rules. As one Wharton professor notes, TV won't necessarily be viewed via TV anymore. What are the dangers and opportunities of digital distribution? How easily can the big media companies adapt to new technologies, and can they continue to attract viewers who spend more time these days on the web than with their remote controls?
Finance and Investment
Leadership and Change
Executive Education
Marketing
Insurance and Pensions
Health Economics
Strategic Management
Real Estate
Law and Public Policy
Human Resources
Business Ethics
Innovation and Entrepreneurship
Operations Management
Managing Technology
Knowledge@Wharton
Visit The Wharton School of the University of Pennsylvania
Return to Home Page
Special Sections
Podcasts
Sponsors
News Room
Knowledge
Today
Feedback
Home
