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Podcast: What Makes an Online Community Tick? Ask Craigslist, Yahoo and Pheedo
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******************************** Podcast: What Makes an Online Community Tick? Ask Craigslist, Yahoo and Pheedo http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1433 Online communities have become not just a major social force, but a significant driver of business activity both online and offline. Facilitating, nurturing and benefiting from those communities, however, is not a simple task. To explore what makes these communities tick, Kevin Werbach, a professor of legal studies and business ethics at Wharton, spoke with Craig Newmark, founder of Craigslist.com, Julie Herendeen, vice president of Network Products at Yahoo, and William Flitter, CMO of Pheedo.
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