Send to a Friend
The Race to Improve Search Engines -- and Their Business Models
From:
To:
(subscription not required for recipient)
Enter a personalized message:
[Begin Message]
Message Body:
******************************** The Race to Improve Search Engines -- and Their Business Models http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1427 Consumers these days swim in an alphabet soup of digital devices -- PCs and PDAs, DVRs and iPods, MP3 and DVD players. And each device delivers a host of programming that is not easily enjoyed on the others. This diversity means that market power will continue to reside with firms that can help consumers find and organize content for their preferred device -- in other words, search engines, according to panelists at the 2006 Wharton Technology Conference. Discussion centered on increasing advertising opportunities that will accompany improved search engines, the development of local and enterprise search, and the need for standard data-storage and transfer formats.
Finance and Investment
Leadership and Change
Executive Education
Marketing
Insurance and Pensions
Health Economics
Strategic Management
Real Estate
Law and Public Policy
Human Resources
Business Ethics
Innovation and Entrepreneurship
Operations Management
Managing Technology
Knowledge@Wharton
Visit The Wharton School of the University of Pennsylvania
Return to Home Page
Special Sections
Podcasts
Sponsors
News Room
Knowledge
Today
Feedback
Home
