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A Million Little Embellishments: Truth and Trust in Advertising and Publishing
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******************************** A Million Little Embellishments: Truth and Trust in Advertising and Publishing http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1391 The disclosure that author James Frey lied in his best-selling book, A Million Little Pieces, and the furor that followed raise numerous questions about truth in advertising, trust between sellers and buyers, brand image and reputation, as well as two themes that Frey himself focused on in his now-discredited memoir of recovery from substance abuse -- suffering and redemption. How widespread is deception, when is stretching the truth acceptable, how jaded are consumers towards the claims made by advertisers, and how credible was Oprah's response to the Frey incident? Wharton experts offer their views on truth and fiction.
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