Send to a Friend
The Steady, Strategic Ascent of JetBlue Airways
From:
To:
(subscription not required for recipient)
Enter a personalized message:
[Begin Message]
Message Body:
******************************** The Steady, Strategic Ascent of JetBlue Airways http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1342 For a few tense hours on September 21, the fate of JetBlue Airways hung on flight 292. The nose landing-gear of the Airbus 320 jet was stuck sideways. The plane, carrying 146 people, circled Los Angeles to burn off fuel and then came down safely with its landing-gear still askew. The experience made David Barger, the airline's president and chief operating officer, realize how fragile his company, or any firm, is. "We have worked so hard to develop this brand, and you can almost lose it in a minute," he said during a leadership lecture earlier this month at Wharton.
Finance and Investment
Leadership and Change
Executive Education
Marketing
Insurance and Pensions
Health Economics
Strategic Management
Real Estate
Law and Public Policy
Human Resources
Business Ethics
Innovation and Entrepreneurship
Operations Management
Managing Technology
Knowledge@Wharton
Visit The Wharton School of the University of Pennsylvania
Return to Home Page
Special Sections
Podcasts
Sponsors
News Room
Knowledge
Today
Feedback
Home