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The Steady, Strategic Ascent of JetBlue Airways
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******************************** The Steady, Strategic Ascent of JetBlue Airways http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1342 For a few tense hours on September 21, the fate of JetBlue Airways hung on flight 292. The nose landing-gear of the Airbus 320 jet was stuck sideways. The plane, carrying 146 people, circled Los Angeles to burn off fuel and then came down safely with its landing-gear still askew. The experience made David Barger, the airline's president and chief operating officer, realize how fragile his company, or any firm, is. "We have worked so hard to develop this brand, and you can almost lose it in a minute," he said during a leadership lecture earlier this month at Wharton.
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