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Raising the Bar: The Role of 'Social Information' in Charitable Giving
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******************************** Raising the Bar: The Role of 'Social Information' in Charitable Giving http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1331 Suppose you work at an organization -- like a public radio station or public library -- that is about to launch a fund-raising drive to help cover operating expenses. How would you structure that drive? Are there ways to increase the amount of money that individual donors commit? Wharton operations and information management professor Rachel Croson and a co-author set out to answer this question by examining the influence of social information on contribution behavior. Their goal was to find out whether donors to a public radio station will give more money if they are told the amount of another donor's contribution. The researchers present their findings in a paper entitled, "Field Experiments in Charitable Contributions: The Impact of Social Influence on the Voluntary Provision of Public Goods."
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