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Christmas Creep: The Shopping Season Is Longer, but Is It Better?
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******************************** Christmas Creep: The Shopping Season Is Longer, but Is It Better? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1330 Call it "Christmas creep." Holiday decorations are going up earlier in stores with each passing year, seasonal merchandise gets stocked on shelves soon after Halloween, and Christmas-related commercials are appearing on TV long before Santa Claus makes his way through Manhattan in the Macy's Thanksgiving Day parade. But is a longer Christmas season good for retailers? The phenomenon of an ever-earlier Christmas season is a boon to the people responsible for supply-chain management, according to operations experts at Wharton. But Wharton marketing scholars and other analysts say an extended Christmas season is something of a mixed bag. It may hold advantages, disadvantages -- or even no advantages -- for store owners.
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