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AOL: In Search of a New Strategy
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******************************** AOL: In Search of a New Strategy http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1300 America Online is once again the center of Time Warner's growth strategy, and this go around there are a number of potential partners -- ranging from Microsoft and Google to Yahoo and Comcast -- reportedly interested in buying a minority stake. Yet to be determined is how the latest AOL business model, which includes both dial-up Internet access and advertising, will evolve. For example, what can AOL create that's unique? How can it reap profits from its instant messaging dominance? How will it convince its customers to stick with AOL as broadband Internet access grows in popularity? And why is Time Warner looking to sell a stake in AOL? Wharton and other experts weigh in on AOL's future.
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