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The Upgraded Digital Divide: Are We Developing New Technologies Faster than Consumers Can Use Them?
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******************************** The Upgraded Digital Divide: Are We Developing New Technologies Faster than Consumers Can Use Them? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1292 TiVos and Treos and BlackBerrys. Wi-Fi and HDTV and plasma screens. Picture phones, digital cameras, iPods and now iPod cell phones. Complexity among consumer technology products has never been greater -- a good thing if the complexity means product improvement. But Wharton experts say new bells and whistles pose challenges to businesses and consumers alike. Complexity -- along with choice -- can have a big impact on how firms make and market new and improved gizmos, and on the decision processes of the people expected to buy them. Are we at a point, one commentator asks, where the next innovation will actually be the idea that ease of use is the most compelling feature of tech products?
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