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New Generation of Innovators: Creating Extraordinary Products
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******************************** New Generation of Innovators: Creating Extraordinary Products http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1267 Many successful products today signify a revolution in product design that is driven by customer emotion, self-image and fantasy, not just function. In The Design of Things to Come: How Ordinary People Create Extraordinary Products, authors Jonathan Cagan, Craig Vogel and Peter Boatwright present a new generation of products that transform consumer lifestyles. The authors also profile a new generation of innovators, looking at how they inspire people around them and turn their visions into reality.
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