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Tune in Tomorrow for the Digital Living Room?
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******************************** Tune in Tomorrow for the Digital Living Room? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1212 When Microsoft introduced its long-awaited Xbox 360 console on May 12 in an MTV special, its intentions went beyond just fun and games. The company called the long-awaited product a "future-generation game and entertainment system." Its market? The increasingly crowded living room. Keeping in step with Microsoft, a long parade of technology companies is targeting home entertainment and selling wares that were typically offered by consumer electronic giants such as Sony. Is the so-called digital living room fact or fantasy? Who will the winners ultimately be? Wharton experts say the digital living room is becoming a reality -- slowly.
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