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Tag Team: Tracking the Patterns of Supermarket Shoppers
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******************************** Tag Team: Tracking the Patterns of Supermarket Shoppers http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1208 To the untrained eye, the presentation looks like little more than a child's randomly drawn zigzag pattern. But to Wharton marketing professor Peter S. Fader, those seemingly random lines represent a new dataset showing the paths taken by individual shoppers in an actual grocery store. The data -- charted for the first time by radio frequency identification (RFID) tags located on consumers' shopping carts -- has the potential to change the way retailers in general think about customers and their shopping patterns. Fader, Wharton marketing professor Eric T. Bradlow and doctoral candidate Jeffrey S. Larson analyze this data in a new research paper entitled "An Exploratory Look at Supermarket Shopping Paths."
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