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One Size Fits One: Tailoring Technology to Consumer Needs

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One Size Fits One: Tailoring Technology to Consumer Needs

http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1178

While a number of commentators these days suggest that the web could ultimately make newspapers, magazines and TV obsolete, Jeff Weiner, senior vice president for search and marketplace at Yahoo!, doesn't buy it: Bloggers may critique and supplement the big outlets, but they won't soon replace them. Speaking at a Wharton Technology Conference in February, Weiner said that bloggers and their proponents have misconstrued the direction of the media's post-web changes. The future, he predicted, won't belong to either mass or micro players, but rather to consumers who will increasingly tailor their information gathering to their needs and tastes. But Weiner and other tech industry panelists agreed that customization -- whether for individual consumers or corporate clients -- presents unique challenges in such areas as marketing and cost containment.

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