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How Investor Relations (IR) Firms Can Boost the Market Prospects of Small Companies
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******************************** How Investor Relations (IR) Firms Can Boost the Market Prospects of Small Companies http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1171 Analysts at Wall Street brokerage firms who once tracked small companies in hopes of getting investment banking business cannot do that anymore due to conflict of interest issues. Companies, in turn, cannot favor selected analysts when they release corporate information. The end result is that smaller firms are having a harder time gaining analysts' attention. A new paper, co-authored by Wharton accounting professor Brian J. Bushee and Harvard Business School's Gregory S. Miller, suggests that firms can benefit from the expertise of outside investor relations (IR) consultants when it comes to attracting investors, improving the liquidity of their stock and reducing their future cost of capital.
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