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Million Dollar Booboo, Or Are the Oscars Still Golden?
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******************************** Million Dollar Booboo, Or Are the Oscars Still Golden? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1163 "And the winner is ..." For more than seven decades, the movie industry has banked on these words to introduce the highest motion picture achievement. But not every Hollywood story has a happy ending: This year, the buzz surrounding the Oscars appeared to be more about the survival of the Academy Awards show than about the winners. And while past Best Picture Oscar winners have traditionally witnessed a surge in box office receipts during the first post-awards weekend, the box office numbers for this year's critically acclaimed Million Dollar Baby were disappointing by comparison. All of which begs the question: Have the Oscars lost their luster? Wharton faculty and industry experts say that although it may be tarnished, the Oscar brand remains as strong as ever.
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