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Food Fight: Obesity Raises Difficult Marketing Questions
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******************************** Food Fight: Obesity Raises Difficult Marketing Questions http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1149 Mention the word "obesity" and just about the only point of agreement is that the problem has indeed reached critical proportions. Obesity is routinely described as a global epidemic not only in the United States and Western Europe but in countries like South Africa, China and Brazil. It threatens to overwhelm health care systems with a flood of weight-related illnesses, ranging from diabetes to heart disease. Given this reality, what should the response be from companies that manufacture, sell and/or advertise high-calorie, high-fat foods? Should these companies change their marketing strategies? Are they obligated to promote healthier products, and cut back or cut out less healthy ones, regardless of consumer demand? Who is responsible for what a person eats?
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