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Cautionary Tales - Plus Encouragement - from Three Veteran Entrepreneurs
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******************************** Cautionary Tales - Plus Encouragement - from Three Veteran Entrepreneurs http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1118 While a bold idea, unflagging determination and patient financial backers are all crucial to successful start-ups, entrepreneurs must also focus on less dramatic aspects of running a company, according to seasoned entrepreneurs who addressed the 8th Annual Wharton Entrepreneurship Conference on Dec. 3. This means paying attention to investment relationships, exit strategies and the mechanics of building a business, including hiring and firing, marketing and distribution, said speakers Jeffrey A. Citron, co-founder and chief executive of Vonage Holdings, David Morgan, founder of Real Media and currently chief executive of TACODA, and Josh Kopelman, founder of Infonautics and Half.com.
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