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The Importance of Being Richard Branson
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******************************** The Importance of Being Richard Branson http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1109 Richard Branson knows the value of being a global personality. The founder and owner of The Virgin Group told a satellite telecast audience last month that "when you can pick up the phone and call the President of Nigeria, it cuts a lot of corners. You can get things done that you couldn't otherwise." Speaking to a global audience during the telecast, Branson, who was named one of the 25 most influential business leaders of the past 25 years in the book, Lasting Leadership, discussed his views on brand-building, leadership and delegation, among other themes.
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