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James Bond's BMW and Other Product Placements: New, Racier Ways to Advertise
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******************************** James Bond's BMW and Other Product Placements: New, Racier Ways to Advertise http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1093 The 30-second television spot, once the mainstay of mass marketing, is waning in influence as new technology, including the Internet, cable television and TiVo, fractures the viewing audience. Consequently, advertisers are turning to alternative forms of promotion to reach consumers, according to Wharton faculty and advertising executives. One strategy: Blur the lines between advertising and entertainment in order to build an emotional bond with the consumer. Think "Lion King."
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