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Salsa Outselling Ketchup? Marketing to Hispanics Is Hot
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******************************** Salsa Outselling Ketchup? Marketing to Hispanics Is Hot http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1077 Hispanics are now the largest minority and fastest growing population segment in the U.S., with annual spending power of more than $540 billion. As a result, marketers are scrambling harder than ever to address this market, which, in addition to its impressive size, is unified by a common language. Yet Hispanics as a buying bloc pose a number of challenges, including segmentation by national origin and varying levels of acculturation, according to speakers at last month's Wharton Marketing Conference.
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