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Satellite Radio: Wave of the Future or Niche Play?
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******************************** Satellite Radio: Wave of the Future or Niche Play? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1063 Two major deals involving satellite radio have been announced this month. In early October, Sirius Satellite Radio said it had signed a $500 million contract with controversial disk jockey Howard Stern, moving his show to its network for five years. On Oct. 20, XM Satellite Radio confirmed it had struck an 11-year, $650 million agreement enabling it to broadcast all Major League Baseball games starting from the 2005 season. Is satellite radio going mainstream at last? Experts at Wharton and elsewhere say there's little doubt that satellite radio will eventually become big business. The question, though, is when.
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