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For Macromedia, the Future Belongs to Non-PCs
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******************************** For Macromedia, the Future Belongs to Non-PCs http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1059 Macromedia started out as a pioneer in multimedia software for CD-ROMs. When the world wide web came along, it was among the first companies to identify its technical and business potential and to develop products, such as its Flash web animation software which is now installed on some 98% of all PCs. For the future, though, Macromedia, which has sales of $369 million, believes its highest growth potential lies in products for non-PC gadgets such as mobile phones, personal digital assistants, DVDs, etc. The company is also reaching beyond its traditional customer base of web designers and developers to focus on business users and consumers. Knowledge@Wharton recently spoke to CEO Rob Burgess and CFO Betsey Nelson in Macromedia's San Francisco headquarters to explore where the company sees its opportunities - threats.
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