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Combat in High C: Microsoft vs. Apple
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******************************** Combat in High C: Microsoft vs. Apple http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1045 Last week Microsoft unveiled the new version of its Windows Media Player, firing the opening shots in a long-anticipated battle against Apple Computer for supremacy in the online music business. Both companies are targeting the fast-growing market, whose sales are expected to be $270 million this year but could grow to $1.7 billion by 2009. Experts at Wharton and elsewhere say that for now, Apple, whose iTunes music service commands a 70% market share, has an impressive lead. Over time, however, two strategic issues make Apple vulnerable to being dislodged by Microsoft or other rivals.
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