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Despite Lackluster Ticket Sales, Can Greece Be a Big Winner in This Year's Olympics?
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******************************** Despite Lackluster Ticket Sales, Can Greece Be a Big Winner in This Year's Olympics? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1026 After years of planning and more than $10 billion in public spending ‑ much of it financed by Greek taxpayers ‑ the Olympic Games open next month. The event is expected to draw 10,500 athletes from a record 201 countries, promising sports spectacles that will keep people worldwide glued to their television sets. Yet preparations for the Athens Games have run anything but smoothly. They have been plagued by reports of unfinished construction projects, potentially severe traffic jams, fear of terrorist attacks, and the rising value of the Euro on international currency markets. Observers point to a number of marketing lessons that can be gleaned from the Olympic experience.
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