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What's Behind the Overseas Forays of U.S. Online Giants?
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******************************** What's Behind the Overseas Forays of U.S. Online Giants? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1013 EBay has taken over Baazee.com in India. Yahoo has launched Yisou, a search engine, in China. Google has acquired a stake in Baidu, a Chinese search engine. What's driving the international expansion plans of these Internet companies? More importantly, will the business models of these U.S. companies lend themselves to being exported and transplanted overseas? Experts at Wharton and elsewhere note that localizing a global business can be a daunting challenge - but if handled right, the payoff can be huge.
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