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In the Sports Business, the Biggest Battles Are Fought Off the Field
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******************************** In the Sports Business, the Biggest Battles Are Fought Off the Field http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1008 Televising professional and college sports games is no longer a profitable slam-dunk as the value of broadcast rights has soared and the sports media field has become crowded with new channels and networks, such as Yes and College Sports Television. Professional sports leagues themselves, such as Major League Baseball, want to generate new revenues for team owners through web sites, 24-hour cable channels and marketing deals that could dilute sports franchises for broadcasters. The heyday of easy money and fast growth is over, according to experts who recently spoke at a panel discussion about sports marketing at Wharton. The good news: Some new opportunities do exist.
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