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What's Behind the 4-Minute Mile, Starbucks and the Moon Landing? The Power of Impossible Thinking

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What's Behind the 4-Minute Mile, Starbucks and the Moon Landing? The Power of Impossible Thinking

http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1007

Impossible thinking. It is what put men on the moon, allowed Starbucks to turn a commodity product into a powerful global business and permitted Roger Bannister to run the four-minute mile. While not every “impossible thought” can become a reality, very often the greatest obstacle to transforming our organizations, society and personal lives is our own thinking. This may seem to be a simple idea in theory – that what we see and act upon is more a product of what is inside our heads than out in the world – but it has far-reaching implications for how we approach life and decision making. In their new book titled, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, Wharton marketing professor Jerry Wind and Colin Crook, former chief technology officer at Citibank, discuss the process – and promise – of “impossible thinking.”