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Companies Must Learn to Achieve the Price Advantage (or Pay the Price)
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******************************** Companies Must Learn to Achieve the Price Advantage (or Pay the Price) http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1003 Pricing, the intersection at which untold numbers of buyers and sellers meet every day, lies at the core of any business. Yet it remains misunderstood and poorly managed, according to The Price Advantage, a new book by three consultants at McKinsey & Co. Even executives at successful companies may not fully appreciate how small changes in price can lead to large changes in profitability. Wharton marketing professor David J. Reibstein spoke recently with the authors about the themes in their book.
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