http://knowledge.wharton.upenn.edu/ Knowledge@Wharton is an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and faculty, articles based on the most recent business research, book reviews, conference and seminar reports, and links to other websites. en-us Copyright (c) 2009 The Wharton School of the University of Pennsylvania http://www.wharton.upenn.edu/faculty/robertson_diana.jpg http://www.wharton.upenn.edu/faculty/ 125 45 Wharton Faculty Research Marketing http://knowledge.wharton.upenn.edu/article.cfm?articleid=2080&source=rss While discussion at the recent Erin Anderson B2B Research Conference at Wharton focused on cutting-edge research in the field of business-to-business relationships, participants also acknowledged the impact on marketers of the ongoing financial meltdown. Along those lines, three university professors and a moderator took part in a panel that analyzed the effect of the economic downturn on the B2B global marketplace. The Conference, sponsored by the Wharton INSEAD Alliance, was held in honor of Erin Anderson, a marketing professor at Wharton from 1981 to 1994, and at INSEAD from 1994 until her death in 2007. Wed, 29 Oct 2008 13:34:46 EST