http://knowledge.wharton.upenn.edu/ Knowledge@Wharton is an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and faculty, articles based on the most recent business research, book reviews, conference and seminar reports, and links to other websites. en-us Copyright (c) 2012 The Wharton School of the University of Pennsylvania http://www.wharton.upenn.edu/faculty/mackinlc.gif http://www.wharton.upenn.edu/faculty/ 125 45 Wharton Faculty Research Finance and Investment http://knowledge.wharton.upenn.edu/article.cfm?articleid=444&source=rss Can psychology really help us understand financial markets? Yes, say many academics. The subdiscipline of behavioral finance – which argues that investors are not as rational as traditional theory assumes and that their biases can affect asset prices – has gained ground over the past five years. Although behavioral finance attracts powerful criticism – and at times is clearly been oversold -- it seems to be growing up. Experts at Wharton and other business schools provide some perspectives. Wed, 10 Oct 2001 00:00:00 EST