http://knowledge.wharton.upenn.edu/ Knowledge@Wharton is an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and faculty, articles based on the most recent business research, book reviews, conference and seminar reports, and links to other websites. en-us Copyright (c) 2009 The Wharton School of the University of Pennsylvania http://www.wharton.upenn.edu/faculty/krieger_abba.jpg http://www.wharton.upenn.edu/faculty/ 125 45 Wharton Faculty Research Marketing http://knowledge.wharton.upenn.edu/article.cfm?articleid=262&source=rss Those of us who drive along highways in the Northeastern U.S., stay at Marriott Hotels worldwide or shop for consumer goods on the web are experiencing the benefits of conjoint analysis, a research methodology used to measure consumer preferences that was first developed by Wharton marketing professor Paul Green in the late 1960s. In a recent talk with Knowledge@Wharton, Green discusses, among other things, new ways to “bundle” information, the pharmaceutical industry’s targeted advertising campaign, and the role of the Internet in the global marketplace. Wed, 08 Nov 2000 14:40:03 EST