http://knowledge.wharton.upenn.edu/ Knowledge@Wharton is an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and faculty, articles based on the most recent business research, book reviews, conference and seminar reports, and links to other websites. en-us Copyright (c) 2009 The Wharton School of the University of Pennsylvania http://www.wharton.upenn.edu/faculty/hsieh.jpg http://www.wharton.upenn.edu/faculty/ 125 45 Wharton Faculty Research Law and Public Policy http://knowledge.wharton.upenn.edu/article.cfm?articleid=1140&source=rss <SPAN style="font-size: 10pt; font-family: verdana">At the recent World Economic Forum in Davos, one particular topic drew unusually strong support -- the need for organizations across the board to contribute more to the war on global poverty and illness. Part of this push towards greater social advocacy is directed squarely at corporations, whose resources are seen as necessary to address such specific problems as the AIDS crisis in Africa and the lack of vaccines for children in the developing world. At the same time, critics of the corporate social responsibility movement respond that a company's main duty is to its shareholders, not society at large. Last month, Wharton legal studies professor Nien-hê Hsieh tackled this topic during a seminar on "Multinational Corporations (MNCs) and the Ethics of Assistance," in which he noted that two principles may justify corporate social responsibility: Rescue and fairness.</SPAN> Wed, 23 Feb 2005 16:12:25 EST Marketing http://knowledge.wharton.upenn.edu/article.cfm?articleid=463&source=rss Following the events of Sept. 11, marketers and advertisers must reconsider not only what products they sell but how they sell them – all against a backdrop of the War On Terror, the Anthrax scare and a badly slumping economy. What approach can companies and ad agencies adopt that is both ethical and effective? Wharton faculty, and the manufacturer of one uniquely American product, offer some suggestions. Wed, 21 Nov 2001 00:00:00 EST