The K@W Network:
The U.S. must wake up to the seriousness of cyber attacks on its sovereignty, economy and way of life, experts said at the Penn Wharton Budget Model’s first Spring Policy Forum.
The World Cup has seen a major shakeup in sponsorship in recent years, with Chinese firms emerging as key spenders despite the nation having played in the tournament just once[…]
Companies that integrate brand and culture are more successful than those that keep the two separate, notes a new book by Denise Lee Yohn.
How boards and executives prepare for risks can make the difference between riding the roughest wave or drowning in it, according to a new book by Wharton’s Howard Kunreuther and[…]
Free trade agreements such as NAFTA have reconfigured the labor landscape. But the plight of those left behind will not be solved by protectionism, according to Wharton’s Mauro Guillen.
The Trump administration’s decision last week to impose tariffs on imports of steel and aluminum from Canada, Mexico and the European Union will have major ramifications, experts say.
Wharton research using natural language processing techniques advances the field of competitive strategy analysis to previously untested terrain.
Companies are likely to extend their compliance with the EU's new GDPR rules globally. But along with new protections come gray areas about implementation, experts say.
Hollywood is aiming for the lucrative Chinese market. But will quotas and regulations stand in the way?
New research by Wharton’s Mauro Guillen explores how the long-term effects of monarchies are good for economies.