Podcast Archive
2009
New Approaches to New Markets: How C.K. Prahalad's Bottom of the Pyramid Strategies Are Paying Off
Published:Oct 14, 2009 || Duration: 00:27:04
Five years ago, C.K. Prahalad published a book titled, The Fortune at the Bottom of the Pyramid, in which he argues that multinational companies not only can make money selling to the world's poorest, but also that undertaking such efforts is necessary as a way to close the growing gap between rich and poor countries. Key to his argument for targeting the world's poorest is the sheer size of that market -- an estimated four billion people. How has Prahalad's book -- a revised, fifth-anniversary edition of which has just been published -- affected the behavior of companies and the well-being of consumers in the years since its publication? Knowledge@Wharton checked in with the author for an update, including examples of specific companies that are implementing Bottom of the Pyramid strategies.
Published:Oct 14, 2009 || Duration: 00:27:04
Five years ago, C.K. Prahalad published a book titled, The Fortune at the Bottom of the Pyramid, in which he argues that multinational companies not only can make money selling to the world's poorest, but also that undertaking such efforts is necessary as a way to close the growing gap between rich and poor countries. Key to his argument for targeting the world's poorest is the sheer size of that market -- an estimated four billion people. How has Prahalad's book -- a revised, fifth-anniversary edition of which has just been published -- affected the behavior of companies and the well-being of consumers in the years since its publication? Knowledge@Wharton checked in with the author for an update, including examples of specific companies that are implementing Bottom of the Pyramid strategies.
Comcast and NBC Universal: The Rise of a Content King?
Published:Oct 14, 2009 || Duration: 00:21:25
Philadelphia-based Comcast, the largest cable company in the U.S., has made a bid to merge its operations with NBC Universal -- home to the NBC television network, Universal Studios and popular cable channels including Bravo, USA, CNBC and MSNBC. If the deal goes through, it would create a programming giant, allowing Comcast to produce and distribute content throughout its cable networks and on web sites such as Hulu, which is partially owned by NBC Universal. Steve Ennen, managing director of the Wharton Interactive Media Initiative, spoke with Wharton marketing professor Pete Fader and Ken Shropshire, professor of legal studies and business ethics, about what the deal could mean for content distribution and for consumers.
Published:Oct 14, 2009 || Duration: 00:21:25
Philadelphia-based Comcast, the largest cable company in the U.S., has made a bid to merge its operations with NBC Universal -- home to the NBC television network, Universal Studios and popular cable channels including Bravo, USA, CNBC and MSNBC. If the deal goes through, it would create a programming giant, allowing Comcast to produce and distribute content throughout its cable networks and on web sites such as Hulu, which is partially owned by NBC Universal. Steve Ennen, managing director of the Wharton Interactive Media Initiative, spoke with Wharton marketing professor Pete Fader and Ken Shropshire, professor of legal studies and business ethics, about what the deal could mean for content distribution and for consumers.
Five Questions: What's New with Net Neutrality and India's Mobile Markets?
Published:Sep 30, 2009 || Duration: 00:34:53
Federal Communications Commission chairman Julius Genachowski in late September outlined principles of net neutrality to promote more open use of the Internet. What will these developments mean for business in the U.S. and other parts of the world? In a new interview format called Five Questions, Rajesh Jain, CEO of India-based Netcore, asks Wharton legal studies and business ethics professor Kevin Werbach about net neutrality. In the second part of the interview, roles are reversed and Werbach poses five questions to Jain about opportunities in the Indian mobile market, which is going through explosive growth.
Published:Sep 30, 2009 || Duration: 00:34:53
Federal Communications Commission chairman Julius Genachowski in late September outlined principles of net neutrality to promote more open use of the Internet. What will these developments mean for business in the U.S. and other parts of the world? In a new interview format called Five Questions, Rajesh Jain, CEO of India-based Netcore, asks Wharton legal studies and business ethics professor Kevin Werbach about net neutrality. In the second part of the interview, roles are reversed and Werbach poses five questions to Jain about opportunities in the Indian mobile market, which is going through explosive growth.
A Year after Lehman's Collapse: What Does Wall Street Look Like?
Published:Sep 16, 2009 || Duration: 00:39:49
On September 14, President Barack Obama gave a speech in New York to mark the anniversary of the Lehman Brothers failure. It was a year ago when -- during the course of a single jaw-dropping week -- the investment bank declared bankruptcy; Bank of America took over Merrill Lynch; and the U.S. federal government bailed out American International Group. How has Wall Street changed during the past year, and what will these changes mean for investors? What new financial regulations have been discussed, and how much longer will it take the U.S. economy to emerge from the woods? Knowledge@Wharton posed these and other questions to finance professors Jeremy Siegel and Richard Herring.
Published:Sep 16, 2009 || Duration: 00:39:49
On September 14, President Barack Obama gave a speech in New York to mark the anniversary of the Lehman Brothers failure. It was a year ago when -- during the course of a single jaw-dropping week -- the investment bank declared bankruptcy; Bank of America took over Merrill Lynch; and the U.S. federal government bailed out American International Group. How has Wall Street changed during the past year, and what will these changes mean for investors? What new financial regulations have been discussed, and how much longer will it take the U.S. economy to emerge from the woods? Knowledge@Wharton posed these and other questions to finance professors Jeremy Siegel and Richard Herring.
More
FCC's Cable TV Ruling: Will the Competitive Landscape Change?
Published:Sep 2, 2009 || Duration: 00:08:33
Bangkok's Bumrungrad Hospital: Expanding the Footprint of Offshore Health Care
Published:Sep 2, 2009 || Duration: 01:05:34
Published:Sep 2, 2009 || Duration: 01:05:34
Can 'Cash for Clunkers' Help Jump-start the Auto Industry?
Published:Aug 5, 2009 || Duration: 00:17:00
Published:Aug 5, 2009 || Duration: 00:17:00
One War We Shouldn't Avoid: A New Approach to Reducing the Cost of Future Catastrophes
Published:Jul 8, 2009 || Duration: 00:26:18
Published:Jul 8, 2009 || Duration: 00:26:18
Jeremy Siegel: 'The Market Will Stage Another Recovery'
Published:Jun 24, 2009 || Duration: 00:15:29
Published:Jun 24, 2009 || Duration: 00:15:29
Raghda Shaheen: Bridging Two Worlds -- America and The Middle East
Published:Jun 23, 2009 || Duration: 00:22:41
Published:Jun 23, 2009 || Duration: 00:22:41
Providence Equity's Gaurav Sharma: 'Private Equity Is Now a More Mature Market'
Published:Jun 18, 2009 || Duration: 00:33:44
Published:Jun 18, 2009 || Duration: 00:33:44
Warning: Big Financial Firms May Be Riskier Than They Appear
Published:Jun 10, 2009 || Duration: 00:21:20
Published:Jun 10, 2009 || Duration: 00:21:20
Entrepreneur Elon Musk: Why It's Important to Pinch Pennies on the Road to Riches
Published:May 27, 2009 || Duration: 00:12:50
Published:May 27, 2009 || Duration: 00:12:50
Tesla Motors CEO Elon Musk: 'Great Companies Are Built on Great Products'
Published:May 13, 2009 || Duration: 00:13:34
Published:May 13, 2009 || Duration: 00:13:34
Why Stock-price Volatility Should Never Be a Surprise, Even in the Long Run
Published:Apr 29, 2009 || Duration: 00:24:33
Published:Apr 29, 2009 || Duration: 00:24:33
David Roberts, of Private Equity Firm Angelo, Gordon, on Adapting to Market Transformation
Published:Apr 20, 2009 || Duration: 00:19:13
Published:Apr 20, 2009 || Duration: 00:19:13
A Thought for Tax Day: The Real Fiscal Crisis Is Yet to Come
Published:Apr 15, 2009 || Duration: 00:24:22
Published:Apr 15, 2009 || Duration: 00:24:22
New Rules for a New Age: Creating an 'Economic Stimulus Agency' out of the FCC
Published:Apr 1, 2009 || Duration: 00:14:23
Published:Apr 1, 2009 || Duration: 00:14:23
Jeremy Siegel: 'Once the Market Has Fallen 50%, Your Future Returns Are Even Better'
Published:Mar 18, 2009 || Duration: 00:12:11
Published:Mar 18, 2009 || Duration: 00:12:11
Givology: Using Social Networks to Connect Education with the Developing World
Published:Feb 18, 2009 || Duration: 00:09:05
Published:Feb 18, 2009 || Duration: 00:09:05
Take Two Advil and ... What Ills Can the Pfizer-Wyeth Merger Cure?
Published:Feb 4, 2009 || Duration: 00:17:28
Published:Feb 4, 2009 || Duration: 00:17:28
Why Sutherland Global Succeeds: An Interview With CEO Dilip Vellodi
Published:Feb 2, 2009 || Duration: 00:39:13
Published:Feb 2, 2009 || Duration: 00:39:13
Economists to Obama: Get the Government out of the Banking Business
Published:Jan 21, 2009 || Duration: 00:24:08
Published:Jan 21, 2009 || Duration: 00:24:08
Equity International's Gary Garrabrant: 'Bearish' on the U.S., 'Bullish' on Emerging Markets
Published:Jan 19, 2009 || Duration: 00:11:08
Published:Jan 19, 2009 || Duration: 00:11:08
Cyrela Brazil Realty's Elie Horn: 'My Strategy Now Is to Stay Quiet'
Published:Jan 16, 2009 || Duration: 00:14:55
Published:Jan 16, 2009 || Duration: 00:14:55
Gávea Investimentos' Arminio Fraga: 'We Are Still in Crisis Mode'
Published:Jan 14, 2009 || Duration: 00:25:45
Published:Jan 14, 2009 || Duration: 00:25:45
Banco Itaaú BBA's Candido Bracher: 'The Party Will Not Be as Fancy as Before'
Published:Jan 13, 2009 || Duration: 00:27:29
Published:Jan 13, 2009 || Duration: 00:27:29
The World Wildlife Fund's Carter Roberts: How to Connect the Dots between Corporate America and Conservation
Published:Jan 5, 2009 || Duration: 00:11:27
Published:Jan 5, 2009 || Duration: 00:11:27
Seth Goldman: Brewing Organic Tea with a Mission-based Business Model
Published:Jan 1, 2009 || Duration: 00:08:49
Published:Jan 1, 2009 || Duration: 00:08:49
2008
YouthAIDS' Kate Roberts: Using Marketing Skills and Media to Keep Young People Alive
Published:Dec 29, 2008 || Duration: 00:17:20
Published:Dec 29, 2008 || Duration: 00:17:20
Coca-Cola's John Brock: Sustainability Is No Longer 'Niche'
Published:Dec 26, 2008 || Duration: 00:15:57
Published:Dec 26, 2008 || Duration: 00:15:57
Room to Read's John Wood: Bringing the Power of Education to Children around the World
Published:Dec 23, 2008 || Duration: 00:18:34
Published:Dec 23, 2008 || Duration: 00:18:34
Bernardo Gradin: Our Goal Is to Become One of the 10 Most Valued Petrochemicals Companies
Published:Dec 18, 2008 || Duration: 00:16:47
Published:Dec 18, 2008 || Duration: 00:16:47
Alberto Duran: My Biggest Problem Is Creating Middle Management
Published:Dec 17, 2008 || Duration: 00:35:33
Published:Dec 17, 2008 || Duration: 00:35:33
The Son Also Rises: Donald Trump, Jr., on Real Estate Opportunities in Emerging Markets
Published:Dec 10, 2008 || Duration: 00:11:50
Published:Dec 10, 2008 || Duration: 00:11:50
Digital Network Group's Innovative IT Approach to Mentoring Both Students and Non-profits
Published:Nov 20, 2008 || Duration: 00:23:22
Published:Nov 20, 2008 || Duration: 00:23:22
High-leverage Innovation, Part Three: Lessons from the Auto Industry
Published:Nov 10, 2008 || Duration: 00:16:51
Published:Nov 10, 2008 || Duration: 00:16:51
High-leverage Innovation, Part Two: Models of Collaboration
Published:Nov 10, 2008 || Duration: 00:16:56
Published:Nov 10, 2008 || Duration: 00:16:56
High-leverage Innovation, Part One: Spending and Performance
Published:Nov 10, 2008 || Duration: 00:14:17
Published:Nov 10, 2008 || Duration: 00:14:17
Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times
Published:Nov 5, 2008 || Duration: 00:25:58
Published:Nov 5, 2008 || Duration: 00:25:58
Feeling the Pain: How the Financial Crisis Is Affecting Brazil, Russia, India and China
Published:Oct 29, 2008 || Duration: 00:19:37
Published:Oct 29, 2008 || Duration: 00:19:37
Richard Marston and Jeremy Siegel: Will the Bank Plan Revive Global Markets?
Published:Oct 15, 2008 || Duration: 00:23:31
Published:Oct 15, 2008 || Duration: 00:23:31
