High emotion contributes to great opera. It does not, however, serve us well when making judgments about others. This is the argument advanced in "Feeling and Believing: The Influence of Emotion on Trust," a new paper by Maurice E. Schweitzer, Wharton professor of operations and information management, and Jennifer Dunn, a PhD student in the department.
The two researchers conducted five experiments to determine the influence of emotional states -- happiness, gratitude, anger, and guilt -- on trust. Each experiment confirmed that incidental emotions (emotions from one situation that influence judgment in a following, unrelated situation) affect how willing we are to trust others. For example, our anger over a speeding ticket is likely to affect how we judge someone later in the day. The researchers conclude that despite feeling we are rational beings who make clear, lucid judgments, in reality we all walk around in a sea of emotions that are likely to influence how we act in both business and social contexts.
The article, recently published in the Journal of Personality and Social Psychology, stems from Schweitzer's ongoing interest in negotiation, where trust plays a critical role. Previous research identified trust as a combination of two constructs: one's own propensity to trust and one's knowledge about the other person. "This research suggests that we make a cognitive decision and use reason to decide whether or not to trust someone," notes Schweitzer. "What our research says is that trust is much more labile than that." In other words, trust is a constructed judgment that is influenced by irrelevant information. "The extent to which I do or do not trust you is a function not only of how trusting a person I am and what I know about you, but also a function of irrelevant events that have influenced my emotional state. For example, if I hit a parked car, argued with my spouse, learned that I have to pay a large repair bill (or won an award, had a paper accepted, or saw my stock account grow) beforehand, I would trust you less (or more).
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