Articles 1 to 5 of 45
Finding Success for Indian Business Books Lacking a Western Touch
Professors of Indian origin teaching at Western business schools have had notable success in penning books about India. Books including C.K. Pralahad's The Fortune at the Bottom of the Pyramid and Tarun Khanna's Winning in Emerging Markets: A Roadmap for Strategy and Execution have built significant followings among Indian readers. But many Indian writers from the nation's own premier business schools have yet to see their books catch on, barely managing to sell a few thousand copies. One explanation, experts note, is that the professors don't practice what they teach -- marketing.
Luxury Resurfaces in India, Cutting a Wider Swathe
Branded luxury has always existed in India. The fashion houses of Europe had regular customers in the many hundreds of princes and princelings of British India. Independence brought austerity and a socialist mindset. Today, however, with newfound prosperity – even in the rural heartland – luxury is making a quiet comeback.
Gourmet Food: The New Item on Indian Consumer Menus
Pegged at US$1.3 billion, the gourmet food market in India is expanding at a compound annual growth rate of 20% and is set to cross US$2.7 billion by 2015. The trend is driven by multiple factors like rising disposable incomes, exposure to diverse cuisines via travel and the media, and the increasing number of specialty restaurants in the country. The opening up of foreign direct investment in retail is expected to give a further boost to this category.
Have Global E-tailers Missed the Bus in India?
The online retail space in India is at an inflexion point and poised for tremendous growth in the coming years. Indian firms are gearing up to make the most of the opportunity. But global players are waiting on the sidelines because of the Indian government's restrictions on foreign direct investment in multi-brand retail. Experts tell India Knowledge@Wharton that the industry is still young. If the global players come within the next 12 to 18 months, the field is wide open for any of them to ride this wave.
Indian Tourism Finds a New Focus in the Domestic Traveler
India has passed through several foreign exchange crises, which have distorted government policy in many areas. In tourism, for instance, the approach has been to woo the foreign traveler who pays in dollars, though visitor numbers in recent years indicate that it is the Indian tourist who should be the target. But for several reasons, some of them fortuitous, a growing focus on the domestic market is already visible.
