The K@W Network:
Assistant Professor of Operations, Information and Decisions
Twitter is like a megaphone, but business should see it more like a telephone, according to this opinion piece.
In the wake of the Cambridge Analytica scandal, the world’s biggest social network is facing what is arguably its biggest PR crisis ever.
In collaboration with NTT DATA
Cost-optimization strategies must include IT and business initiatives to make sure investments are maximized for long-term growth and profits. In this effort, next-generation technology becomes a critical partner.
Most firms consider social media a must in today’s highly networked world. But new Wharton research shows it’s not simply being on social that matters – it’s how you use[…]
In collaboration with SAP
Employees increasingly expect the user experience at work to be as user-friendly as software at home, so CIOs today must provide a better user experience.