European soccer franchises have welcomed investment from Gulf states and patrons, buoyed by their ability to cut generous checks and bring sponsorships to a club. From an Abu Dhabi royal's ownership of[…]
The tasks of running a software firm and managing an NFL team seem very different on the surface. During a recent Wharton Leadership Lecture, however, New York Jets general manager[…]
As the one-year countdown for London's Olympics begins, can sponsors get a bang for their bucks?