The K@W Network:
Adjunct Associate Professor
Facebook is aggressively expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.
New research from Wharton senior fellow Shawndra Hill looks at how “second screening” impacts consumers' responses to TV ads.
In collaboration with Wipro
Digital technologies now shape every business area. That makes the assurance of a near-flawless user experience critical.
Does e-commerce decline on days when TV viewership surges, or do people multitask and shop while they watch? Research by Wharton’s Shawndra Hill provides some answers.
Recent announcements by HBO and CBS seem to herald the beginning of an era of a la carte plans for TV. But that doesn’t mean prices will go down.