The K@W Network:
Whether it's with airline tickets, professional sports or ride-sharing services, dynamic pricing is here to stay -- but the challenge is implementing it in an effective way.
Mobile app developer Atom Tickets has tinkered with dynamic pricing of movie tickets. Uber did it with rides. Now, others are jumping in. But how well does it work?
Based on simple demand curve equations, using discounts to move inventory that might otherwise go to waste is an easy choice. But factor in the human element and you can[…]