The K@W Network:
Assistant Professor of Marketing
New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money.
Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to[…]
In the wake of the Cambridge Analytica scandal, the world’s biggest social network is facing what is arguably its biggest PR crisis ever.
In the wake of the Cambridge Analytica imbroglio, 50 million Facebook profiles stand compromised. One upshot: Users must learn to protect themselves, experts say.
Amazon’s patent on “1-Click” ordering, which recently expired, helped jump-start the e-commerce giant’s growth from a virtual bookstore to a massive online marketplace.