The K@W Network:
Associate Professor of Management
Bankruptcy protection could give Toys “R” Us breathing space to reduce its financial stress and rethink its marketing strategies.
Recent speculation that Amazon plans to open several new brick-and-mortar stores has sparked a debate about the online retailer’s future strategies.
If Amazon wants its plan to sell private label groceries to succeed, the company has to get things right on product quality and logistics.
Amazon's earnings were better than expected for the fourth quarter of 2014. But will the e-commerce giant succeed in stretching beyond its comfort zone?
Amazon’s recent move to advertise product-related local services faces obstacles in trust, credibility and competition from informal local networks, say experts.